About
Built to be unbreakable
A world of joy, values and adventure.
Our story
Piñatita™ began with a simple question: what if the piñata — the most joyful object at any celebration — was the hero instead of the target? From that idea came Lita, a little piñata who gets knocked around and keeps getting back up, and a whole world of friends who each carry a value worth teaching.
Today Piñatita is a books, music, video and live-entertainment brand created by Thinker & Hatcher Studios, made bilingual from the first page so every family can see themselves in the fiesta.
What we stand for
Resilience
Every story shows children that falling down is part of growing up.
Joy
Celebration is our language — learning should feel like a fiesta.
Friendship
The friends solve everything together, never alone.
Culture
Rooted in Latin American celebration, made for every family.
Curiosity
Big questions are welcome here — wonder leads the way.
Bilingual by Design
English and Spanish side by side, in every story and song.
Thinker & Hatcher Studios
The studio behind the fiesta
Thinker & Hatcher Studios develops original characters and stories for young audiences, with a focus on culture, heart and humor.