Licensing
Partner with Piñatita™
A bilingual, character-driven brand with books, music, live entertainment and a fast-growing family audience.
The Brand
Why Piñatita works
Instantly recognizable characters, a universal celebration motif, and values parents actively look for.
Ownable icon
The piñata is a globally understood symbol of joy — and nobody owns it in kids' media yet.
Bilingual reach
English and Spanish from day one, serving the fastest-growing family demographic in the US.
360° ready
Books, music, live shows and merchandise already in market or in development.
Open categories
Toys & Plush
Apparel
Publishing
Media & Streaming
Games & Apps
Live & Location-Based
Style Guide
The character line-up
Lita Piñatita
Bolito
Surpi
Atino
Dulcefina
Professor Fiesta
Licensing Terms
How we work with partners
Brand and trademark use
Piñatita™, Lita and all related characters, artwork, names and logos are owned by Thinker & Hatcher Studios. Any commercial use requires a signed license agreement and written artwork approval before production, packaging or advertising.
Child-safety standards
Because our audience is young children, licensees must meet applicable toy and children's product safety rules for their territory (for example CPSIA and ASTM F963 in the US, or EN 71 and CE marking in the EU/UK), provide test reports on request, and label age grading clearly.
Advertising and privacy
Marketing that uses Piñatita characters must be child-appropriate and must not use behavioral or interest-based advertising directed to children. Any app, site or promotion aimed at kids must comply with children's privacy laws such as COPPA and GDPR-K, with no data collection from children without verifiable parental consent.
Quality and approvals
We review samples at concept, pre-production and final stages. Licenses are granted by category, territory and term, and cannot be sublicensed or transferred without our written consent.