Licensing

Partner with Piñatita™

A bilingual, character-driven brand with books, music, live entertainment and a fast-growing family audience.

The Brand

Why Piñatita works

Instantly recognizable characters, a universal celebration motif, and values parents actively look for.

The piñata is a globally understood symbol of joy — and nobody owns it in kids' media yet.

English and Spanish from day one, serving the fastest-growing family demographic in the US.

Books, music, live shows and merchandise already in market or in development.

Toys & Plush

Apparel

Publishing

Media & Streaming

Games & Apps

Live & Location-Based

Style Guide

Lita Piñatita

Bolito

Surpi

Atino

Dulcefina

Professor Fiesta